This past summer we had the pleasure of rebranding Ashley Automotive out of Lewisville, Texas. We created two logos along with a one page website. I was recently driving by their shop and had to snap a shot of their new sign.
We should have probably told them we were coming as we received some rather interesting looks while photographing the sign. Once they realized who we were they were more than happy to see us. Phillip and the whole crew are great, if you’re in the Lewisville area and need some auto repair work, check out Ashley Automotive.
Ashley Auto’s Brand Identity
Besides the logo used for the sign, we created second variation as more of a badge type logo. This gave us some freedom for different design situations. The badge lockup we’re using primarily on white backgrounds or for collateral that contains a lot of other content like an ad. The more loose lockup is better for stand alone applications like on the sign or on a t-shirt.
Below you’ll find the same logo from the sign in full color. I just love how that classic car sits in this banner logo.
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