The new Podcast Movement logo is based heavily on their old imagery but has been heavily stylized. We gave the look more grunge, more character, and made the hand more animated so it could represent any and every type of user, listener or creator of podcasts.
The website creation started with the homepage, which informed the rest of the graphic styling of the website, then inner pages were created after crafting a template of standard elements. The homepage and inner pages were responsively developed for mobile screens simultaneously.
Elements were taken from the home page to create the most versatile and useable template sections for both Podcast Movement and The Academy of Podcasters.
2017 Podcast Movement
An Annual Conference For Podcasters, By Podcasters
The Podcast Movement Conference’s last three successful years had brought with them each different logos styled for every new location. For 2017 they wanted to solidify a mark that could be reused each year, creating brand recognition and consistency. We took elements from their older logos, and simplified and stylized it while adding more imagery associated with podcasting.
After branding we moved onto the homepage of the website. Since this year’s conference is taking place in Anaheim, California, the art direction was an ode to old vintage postcards and the hay-day of American tourism. This informed the style of our hero video typography and all the graphics and imagery on this website.
The inner pages of this website were designed with its sister site, Academy of Podcasters, in mind. We created a system of elements that could be developed once and then used and reused without extraneous custom development from page to page. This template was used to layout all the inner pages of Podcast Movement and The Academy of Podcasters’ websites.
Description of Project