Scrappy’s is located in the corner of the main general store of the Union. It could be easily lost behind the fried chicken station and across from the Which Wich. This led us to design multiple physical touchpoints and contrasting elements for the shop’s environment. We suggested and designed an 18” tall soffit that did not previously exist in the space to wrap around the entire shop, provide inset lighting for the counters, and to draw attention to the corner from across the general store.
Additionally, we designed decals for the windows, floor, and ice cream counters to guide customers through the ordering process and provide energy to the shop. A wooden wall texture behind the menus separates the shop from the rest of the general store’s more generic walls, and the menus– two 55” flat screen tvs– protrude from the wooden wall and display digital ice cream and gelato menus with an animated background. Hand-painted typography on the wooden wall adds an additional detail.