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Agency updates and helpful thoughts on marketing, design, and development.

Shifting from Universal Analytics to GA4

Whether you love, hate, or are completely indifferent, the time has come to say goodbye to Google’s Universal Analytics (UA). Google is replacing its long-standing platform with Google Analytics 4 (GA4) on July 1, 2023. If you struggle with change, you may feel like you’re being dragged into the new era of GA4 kicking and […]

by: Kyle Cockerham

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Developing Landing Pages for Conversions

Tell us if this sounds familiar… You’re running a fantastic offer. All the components are developed, including– the landing page to capture information or sales, the reward the user gets in return, all the behind-the-scenes pieces that go into delivery, and finally, your promotional campaign. You’ve invested a good chunk of money in advertising and […]

by: admin

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Benefits of Effective Email Marketing & CRM Management

If you have a stake in growing a business, you’re probably familiar with email marketing. But without a proper strategy, your communication can go unnoticed or, at worst, be an annoyance to the recipient.  Think about your inbox. How many messages do you send straight to the trash folder? And what about those you mark […]

by: Stephanie Renna

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