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Using Strategic Content to Create Leads
Around 120 zettabytes of data will be added to the internet by the end of this year. For those of us who don’t regularly deal in units that large, one zettabyte is equal to one trillion gigabytes (for comparison, cell phones typically have between 64 and 256 gigabytes of storage). In other words, there’s a […]Read More
Shifting from Universal Analytics to GA4
Whether you love, hate, or are completely indifferent, the time has come to say goodbye to Google’s Universal Analytics (UA). Google is replacing its long-standing platform with Google Analytics 4 (GA4) on July 1, 2023. If you struggle with change, you may feel like you’re being dragged into the new era of GA4 kicking and […]Read More
Developing Landing Pages for Conversions
Tell us if this sounds familiar… You’re running a fantastic offer. All the components are developed, including– the landing page to capture information or sales, the reward the user gets in return, all the behind-the-scenes pieces that go into delivery, and finally, your promotional campaign. You’ve invested a good chunk of money in advertising and […]Read More
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