Ever sit down to watch shows with your kids on Saturday morning? When advertisements for the new Lego set or the newest Barbie doll pop up on the screen, you likely change the channel or start poking around on your phone. Why? Because you’re not the target audience… but your kids, on the other hand, […]
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Keep up with what's new at Square 205, our latest tips, a look behind the scenes and, well... whatever else we feel like posting.
Brain surgery, rocket science, chemical engineering… search engine optimization? You know, just a list of the most complicated concepts known to man! Okay, that’s maybe a tad extreme, but Search Engine Optimization (or SEO) can still be a bit of a mystery. In this article, we lay out the most essential on-page SEO tips that […]
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It’s a simple concept. In order to build credibility for your business, you must provide evidence that your services work. Incorporating unique, success-driven content on your website can help give potential clients an inside look into the value you bring to your niche. But what goes into making an informative and attention-grabbing spotlight post for […]
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Let’s face it; we’re all a bit addicted to social media. Whether you’re scrolling through Instagram memes or falling down a click-bait rabbithole on YouTube, one thing is certain: EVERYONE is on social media. That’s why, as a business owner, it’s vital you’re doing everything you can to form a strong social media presence through […]
Read MoreFeb 15, 2021
The Benefits of Blogging, Pt. 1: How Blogging Can Help Boost Your Website’s SEO Ranking
You finally have your own website, but now it’s time to optimize it. In order to gain quality traffic and increase engagement with your website, there are a few important elements to first consider. A sleek design, good user experience, and digestible copywriting will always do wonders to increase performance and conversions from your website. […]
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When it comes to electronic commerce, the internet can’t seem to decide on what it wants. A quick Google search offers their correct spelling as “E-commerce,” with a capital ‘e’ and hyphen. However, you don’t even have to scroll down the page before you’re faced with a plethora of different versions, all holding the same […]
Read MoreApr 23, 2020
Why Facebook Posts Should Be Accompanied With Paid Facebook Advertising (At Least To Start)
It finally happened: your business has started posting on Facebook. But why does your page feel like a ghost town? When you do post, you’re getting very little interaction. How in the world do major brands manage to be so successful on Facebook? Other leadership at your company might even question, “why do social media […]
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About a week ago, a couple of us were at the Star in Frisco to meet with a client. Or, more specifically, we were at Formation, a beautiful work environment that they’ve dubbed ‘Coworking the Cowboy Way.’ The gym downstairs was packed, conference rooms were booked, tours were happening, and the Conference USA basketball tournament […]
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As a huge professional basketball fan, I try my best to catch multiple games per week. Most are of my local team (Go Mavs!), but even games featuring teams 2000 miles from here are thrilling to me. The thrill of the game isn’t by accident. Each team includes 15 full time players of incredible athletic […]
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The design team and I packed up on a Wednesday to head down to the Angelika Theatre at Mocking Bird Station, where the DSVC monthly meeting was being held. We were excited to see Sarah Forss, who came all the way from St. Paul, Minnesota to share about her incredible design experience. When we were […]
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You may sell the best-darned lamp on the market, but does your audience know that? Have you created enough separation between you and your competitors in how you are marketing your products? Maybe, maybe not. Too many businesses are talking about their product in an ineffective way. Today, we find out what you can do […]
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Engaging your audience over social media can feel like a daunting task as it is. It’s easy to forget about creating paid ads on Facebook. Anyone can create an ad on Facebook, but it’s only the start. There are a few things to keep in mind as you craft your Facebook Ad. According to Facebook’s […]
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Search Ads and AdWords and shopping carts, oh my! If you know your way around the internet, you’ve probably run into a fair share of these terms. But what do they mean? And what impact do they have on your business? Square 205 is here to lay it down in layman’s terms. At this point, […]
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All events, no matter the industry, need a professionally designed website. An event’s website design can have a significant impact to the success of your event, especially when you’re looking to build a solid following of fans to convert into ticket sales year after year. That is where lucky designers like myself come in to […]
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Search engines answer questions. What is that question? It could be anything. Why is my dog ignoring me? Where is the closest pizza place? Or OH MY GOSH I FOUND SOMETHING ON MY ARM, IS THIS BENIGN? Whatever the question, Google’s goal is to connect people with the right answer. It can be difficult to […]
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What do you want out of your ad campaigns? Maybe you want to engage your audience with a single photo. Maybe you would like to have a full video done, but don’t have the budget. There is a way to captivate your audience in a meaningful way without breaking the bank on a video. Motion […]
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With how far technology has come over the years, businesses are expected to handle more workload with less staff. The result is usually a chaotic mess of tasks assigned to employees and a lack of organization resulting in missed deadlines, confusion, and headaches. In the digital age, there are online solutions to help you keep […]
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Mommy blogs. Vegan blogs. Iguana owner blogs. Iguana-owning, vegan mommy blogs. There’s a blog for everything nowadays. The pressure to have one in your content marketing strategy can be overwhelming. If you’re a small business, you may be wondering why you would bother with writing a blog. This may ring even truer if you’re in […]
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Digital marketing can be confusing. SEO? PPC? Social media? What are these things and what can they do for your business? This is the first blog post in a series exploring the different elements of digital marketing, how they work, and what you can do to take advantage of them. This series is meant to […]
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We wanted to share with you Lean Methodology ideas our developer Adam Love has been helping us at Square 205 implement in various ways across our application development processes. These are a collection of experiences and experiments to highlight the insights he has gained from Lean. In my experience creating apps, there have been features […]
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Building trust with your customers is an important investment for your brand. Once broken, customer trust is irretrievable. Customers need to feel that they are being listened to and supported, and that’s before they even agree to spend their hard-earned cash with you. Don’t lose sight of your customers – make sure you always have […]
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Social media is ever-changing and can be insanely difficult to keep up with, especially if you’re managing multiple accounts for your business. When should you post? What should you post? How do you find content? There are countless questions. Luckily, there are many tools that can help strengthen your social media content strategy. While all […]
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Ever wondered if you’re missing out on Google’s search advertising features? It can be really discouraging to put so much effort into your branding and website and not receive the amount of traffic that you had hoped for all because your website it not being seen by the right people. Well, Google AdWords is here […]
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Every year at the beginning of February we gather around our TVs with food, friends, and beer to watch the biggest sporting event of the year. While some people tune in for the actual football game, a lot of us tune in for the real entertainment: Super Bowl commercials. These last few years, however, major […]
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Twenty-Sixteen was another great year for Square 205’s design team, and a great year overall in the design world. There have been many creative ideas from print to the web, and we’ve taken notice. We’re constantly looking for new inspiration for our own projects, and often discover amazing design work in the process. Therefore, we […]
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This week we received guest blog from Joel Lee, the SEO marketing specialist at Trumpia. Joel wrote this blog about marketing and distribution strategies one should use when launching an app, and we couldn’t agree more with everything he said! Launching a New App: Five Marketing and Distribution Steps to Take First Having a great […]
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Square 205 is a digital creative agency full of awesome people, but our pets are even cooler. If you’ve ever stopped by our office, you have likely been greeted by one (or more) of our furry friends. As a gift from our family to yours this holiday season, here are some adorable pictures and profiles […]
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Sum see leters and numerals mov and jump off the page while reedeeng, some eqwate it to the type exsisting in 3D space, wile others smply say spelling and reedeeng r slow, paneful proseses. Many people in the world have dyslexia, many more have at least heard of it. There is no way to explain […]
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The day after Thanksgiving, shoppers were filled with turkey and ready to move forward with their post-food coma tradition: Black Friday shopping. In the past, people would leave home before dawn and wait in endless lines to get the best deals. Crowds, hecticness, and everything you would typically hate when shopping on a busy day, […]
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Agency List Announcement We are happy to announce that we are now featured on a top agency list of creatives found in Dallas-Ft. Worth! Agency List is a helpful resource to find top marketing, design, and advertising agencies organized into carefully curated lists. Square 205 made the cut for our services in creative web design, […]
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How do you convince someone to take action? Specifically, how do you ensure the action they take is the action you are pushing for? Design, photography, and video are crucial components for your marketing strategy, but they lack purpose without strong copy guiding the reader through a website, brochure, or sign. Copywriting is an essential […]
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Virtual Reality. Is it just another fad? Why would someone want to wear a bulky, unattractive headset while falling over their living room furniture? Great Question. Well, it’s simply hard to grasp the “game changing” experience VR can deliver unless you have personally tightened that headset around your head and fully immersed yourself into a […]
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Think about your favorite mobile app. What do you like most about it? Is it easy to use? Are you able to do something easier and faster than with anything else? How about your favorite online store? Do you like how easy it is to find the product in the configuration that you’re looking for? […]
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Hey marketing gurus, I have a question for you! Have you ever found yourself struggling to keep up with email conversations and daily tasks at your business? Or maybe you’re just curious about how many people open your emails and click on your links? If you answered “yes” to any of those questions, your business […]
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Before coming to UNT, I had heard that graphic design was very typography heavy. That sounded so boring to me. For a while, I lost interest in becoming a graphic designer. But after getting into my very first Communication Design class, I began to realize there was more to typography than simply laying out paragraphs […]
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If you haven’t utilized podcasts as an education tool, it is time to start! Podcasts are a growing source for stories, news segments, and entertainment available in streamable audio formats from a variety of featured apps on iTunes and Google Play. Our favorite sources around the office for discovering new podcast content are NPR.com, Soundcloud, […]
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Digital marketing reinvents itself year after year with continual changes in social media, web technologies, and mobile applications. In other words, creatives and tech geeks keep inventing new ways to communicate to new audiences. Digital marketers have to be quick on their toes to adapt to these new trends to meet the demand of an […]
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We take a lot of pride in our design work. A pride we don’t take lightly. It was manufactured by countless hours building designs for websites, apps, motion graphics, and print as well as a dedication to find what inspires us in life. Weekly, we read blogs, follow other designer’s work, learn about fashion, and […]
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Think back the last time you were preparing for a trip. You probably searched for places to stay, looked at various restaurants to dine at, and picked out activities to do while you visit. Now, think about the resources you used while you did the planning. Most likely, you read a few online reviews during […]
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With the holidays quickly approaching, many of us will head to our favorite online shopping websites to buy some if not all our gifts. We may even be tempted to click an ad for a new up and coming eCommerce site advertising a crazy good deal. The question though is, will a good deal keep […]
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