Imagine you just moved to a new city across the country, and you want to make friends. You wouldn’t walk up to some stranger on the street, get their phone number, and then never call them. To cultivate new relationships, you need to connect and actually spend time together. Maintaining new friendships takes even more […]
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Keep up with what's new at Square 205, our latest tips, a look behind the scenes and, well... whatever else we feel like posting.
Spam is an unavoidable cost of operating online and can result in significant “hidden costs” for businesses, particularly when it comes to security and productivity. While the threat is persistent and evolves consistently, effective website defense is possible. With the help of Square 205, get essential best practices and actionable steps that you can deploy […]
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Maximize Blogs You’ve Already Written with a Smart LinkedIn Publishing Strategy Modern B2B buyers aren’t scrutinizing stale product guides when evaluating potential providers. Quite the opposite, in fact. Today, 75% of B2B buyers are influenced by information they find on social media. And with almost 50% of buyers researching vendors on LinkedIn, B2B brands can […]
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If you ask any marketer responsible for generating business for a product or service company, they’ll tell you how important it is to be on Google. The tech giant is the go-to for most searchers, with about 16.4 billion searches happening there every day. And if you want premium placements on the Google Search Engine […]
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We live in a digital world that requires your business to be online. And to ensure a robust online presence, you need the right tools. There are so many platforms and software programs that your business can utilize, but Google and its tools reign supreme. Google can be your best friend, helping you promote and […]
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There are three essential qualities that every website we create at Square 205 must have: compelling aesthetics, user-friendliness, and the ability to drive real results. For many of our projects, particularly smaller, visually rich websites, Elementor has become our go-to page builder. It’s fast, intuitive, and highly customizable, making it a favorite for our team […]
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Here’s a hot take: if your brand is trying to show up everywhere, you’re probably not showing up well anywhere. And just because someone on your team mentioned “we should really be doing more on TikTok” doesn’t mean it’s the right move for your business. Social media works best when it’s targeted, intentional, and based […]
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While the exact number of ads a person sees in a day is hotly debated, we can all agree on one thing: it’s a lot. We’re constantly exposed to marketing messages throughout the day as brands seek to capture our attention. It’s no surprise that it takes multiple touchpoints to make a lasting impression on […]
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A website without a call-to-action is like a river without a current. It may look beautiful, but it lacks direction and flow. If your business offers products or services, you likely want users to take action on your site. And if that action is digital, you’ll need a reliable form builder. For WordPress form development, […]
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You’ve probably heard the question, “If a tree falls in the forest and no one is around, does it make a sound?” The answer is yes, it absolutely makes a sound, but without being a witness to it, many questions remain. For example, when did the tree fall? Did it fall from a strong gust […]
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Homeownership is part of the American dream. Once that goal is achieved, most homeowners are willing to work to make their homes their own and ensure their properties are well-maintained. When it comes to hiring professionals for those services, homeowners have an array of options. So, as a home service provider, how do you break […]
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They say you only get one chance to make a first impression. When it comes to search engine marketing, that statement is true, but it could be modified to simply say you only get one chance to make an impression. Your business needs a presence on search engine results pages (SERPs), which is why marketers […]
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We’ve all done it—found ourselves endlessly scrolling on our devices and taking in content, usually for longer than intended. And we know what it’s like to see a video so compelling that you rewatch or share it. As a digital marketer, that is gold! As social media continues to evolve, video has emerged as an […]
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Did you know there are over 56,000 car washes in the United States? Talk about competition! As a car wash owner, how do you ensure your facility stands out from the crowd? You need to capture the attention of your target audience and establish a loyal customer base through compelling car wash marketing strategies, including […]
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Around 120 zettabytes of data will be added to the internet by the end of this year. For those of us who don’t regularly deal in units that large, one zettabyte is equal to one trillion gigabytes (for comparison, cell phones typically have between 64 and 256 gigabytes of storage). In other words, there’s a […]
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Whether you love, hate, or are completely indifferent, the time has come to say goodbye to Google’s Universal Analytics (UA). Google is replacing its long-standing platform with Google Analytics 4 (GA4) on July 1, 2023. If you struggle with change, you may feel like you’re being dragged into the new era of GA4 kicking and […]
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Tell us if this sounds familiar… You’re running a fantastic offer. All the components are developed, including– the landing page to capture information or sales, the reward the user gets in return, all the behind-the-scenes pieces that go into delivery, and finally, your promotional campaign. You’ve invested a good chunk of money in advertising and […]
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If you have a stake in growing a business, you’re probably familiar with email marketing. But without a proper strategy, your communication can go unnoticed or, at worst, be an annoyance to the recipient. Think about your inbox. How many messages do you send straight to the trash folder? And what about those you mark […]
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You’ve decided you’re ready to take your business to the next level. You want to bring in an agency to get you there, but when you start your research, you discover many different types of agencies – web design, creative, marketing, interactive, digital. First, what on earth do these different agencies do? And second, who’s […]
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Let’s face it. It’s getting more and more difficult to stand out from the competition online. Most people spend their days consuming media, whether scrolling their devices, listening to podcasts, checking their email, or watching TV. We are constantly bombarded by retailers and service providers with the same essential messages – “Buy Now!”, “Sign Up […]
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Congratulations! You’re ready for a new website. A well-thought-out and beautifully designed site can be a game changer for a small business. However, the design and development process can also be stressful if you choose the wrong partner. Getting a new website should be exciting, so find an agency that can guide you and streamline […]
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When it comes to social media advertising, most marketers turn to Facebook, Instagram, and, more recently, TikTok. But there’s another well-known social platform (designed specifically for sharing content and products) that doesn’t always find its way into a marketing plan. We’re talking about Pinterest. If it hasn’t been part of your plan, let us tell […]
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Back in the day, if you wanted to find a specific item, like the perfect birthday gift or something to wear for a special occasion, you had to drive to your local store and hope they had products in stock that matched what you were looking for. But thanks to our good friend, the internet, […]
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Chances are, at some point you’ve abandoned an online purchase, whether you were just browsing or made it to the shopping cart. You could have been interrupted, decided you weren’t ready to buy, or simply changed your mind. In these situations, you may need a reminder to take the next step in checkout. That gentle […]
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We like to spend a lot of time talking about SEO here at Square 205. Like, A LOT. SEO is one of the most valuable digital marketing investments a business can make. Think about it. More free website traffic? Duh. In its simplest terms, SEO or Search Engine Optimization improves certain aspects of your website, […]
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First impressions matter. In just a few seconds, a potential customer will draw a conclusion about their experience with your business. Research has found that web design contributes to 94% of the first impression, so having a beautiful website is essential in developing a positive relationship with your customers. Once a user goes beyond their initial […]
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From straightforward and clean, to cluttered and overwhelming, to the inevitable “Sent from my iPhone.” If you’ve been in the professional world, even for a brief amount of time, you’ve seen a wide array of email signatures. More often than not, companies treat email signatures as afterthoughts; just information at the end of a message […]
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Even if you aren’t familiar with display ads, you’ve most likely seen your fair share of them. Whether you’re scrolling through a website, watching a YouTube video, checking your Gmail account, or interacting with apps… you’ve probably even clicked on one without realizing it. Brands and businesses of all sizes use display ads, or “banner […]
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Introducing our new logo and brand identity. We’re growing, we’re evolving, we’re building better brands. Whether from the ground up, taking over existing campaigns, or working in partnership with other agencies, we’ve built experiences and launched campaigns that’ve seen our clients succeed in ways that go beyond their expectations. We’re proud of this work we […]
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Today we hit another milestone! 10 years of industry experience, great employees, and the best clients around. We’ve grown a lot since our humble beginnings as a startup agency, and now is the perfect time to reflect on our past, celebrate the present, and look forward to the future. In The Beginning Before everything else, […]
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We’re not saying our 2017 article is outdated, but Facebook Ads have come a long way in almost four years. If anything, it’s interesting to revisit how the process of creating an ad hasn’t changed much over time. In this 2021 installment, we’re going to take a closer look at how and why choosing the […]
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When it comes to the internet, keeping up with the times can be next to impossible. Remember AOL? Distant memory. MySpace? It’s a thing of the past. Vine? Gone. These are extreme examples, but it speaks to the volatility of the internet. Now, the same mindset should be applied when managing a website. Producing professional […]
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Ever sit down to watch shows with your kids on Saturday morning? When advertisements for the new Lego set or the newest Barbie doll pop up on the screen, you likely change the channel or start poking around on your phone. Why? Because you’re not the target audience… but your kids, on the other hand, […]
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Brain surgery, rocket science, chemical engineering… search engine optimization? You know, just a list of the most complicated concepts known to man! Okay, that’s maybe a tad extreme, but Search Engine Optimization (or SEO) can still be a bit of a mystery. In this article, we lay out the most essential on-page SEO tips that […]
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It’s a simple concept. In order to build credibility for your business, you must provide evidence that your services work. Incorporating unique, success-driven content on your website can help give potential clients an inside look into the value you bring to your niche. But what goes into making an informative and attention-grabbing spotlight post for […]
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Let’s face it; we’re all a bit addicted to social media. Whether you’re scrolling through Instagram memes or falling down a click-bait rabbit hole on YouTube, one thing is certain: EVERYONE is on social media. That’s why, as a business owner, it’s vital you’re doing everything you can to form a strong social media presence […]
Read MoreFeb 15, 2021
The Benefits of Blogging, Pt. 1: How Blogging Can Help Boost Your Website’s SEO Ranking
You finally have your own website, but now it’s time to optimize it. In order to gain quality traffic and increase engagement with your website, there are a few important elements to first consider. A sleek design, good user experience, and digestible copywriting will always do wonders to increase performance and conversions from your website. […]
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When it comes to electronic commerce, the internet can’t seem to decide on what it wants. A quick Google search offers their correct spelling as “E-commerce,” with a capital ‘e’ and hyphen. However, you don’t even have to scroll down the page before you’re faced with a plethora of different versions, all holding the same […]
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Square 205 has been recognized among the top 30 Digital Marketing Agencies in Fort Worth by DesignRush Marketplace. DesignRush is a reputable online guide that helps brands find the best professional agencies, categorized by their area of expertise. We are proud to partner with other brands similar DesignRush to share our skills and knowledge with […]
Read MoreApr 23, 2020
Why Facebook Posts Should Be Accompanied With Paid Facebook Advertising (At Least To Start)
It finally happened: your business has started posting on Facebook. But why does your page feel like a ghost town? When you do post, you’re getting very little interaction. How in the world do major brands manage to be so successful on Facebook? Other leadership at your company might even question, “why do social media […]
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