Whether you love, hate, or are completely indifferent, the time has come to say goodbye to Google’s Universal Analytics (UA). Google is replacing its long-standing platform with Google Analytics 4 (GA4) on July 1, 2023. If you struggle with change, you may feel like you’re being dragged into the new era of GA4 kicking and […]
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Keep up with what's new at Square 205, our latest tips, a look behind the scenes and, well... whatever else we feel like posting.
Tell us if this sounds familiar… You’re running a fantastic offer. All the components are developed, including– the landing page to capture information or sales, the reward the user gets in return, all the behind-the-scenes pieces that go into delivery, and finally, your promotional campaign. You’ve invested a good chunk of money in advertising and […]
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If you have a stake in growing a business, you’re probably familiar with email marketing. But without a proper strategy, your communication can go unnoticed or, at worst, be an annoyance to the recipient. Think about your inbox. How many messages do you send straight to the trash folder? And what about those you mark […]
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You’ve decided you’re ready to take your business to the next level. You want to bring in an agency to get you there, but when you start your research, you discover many different types of agencies – web design, creative, marketing, interactive, digital. First, what on earth do these different agencies do? And second, who’s […]
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Let’s face it. It’s getting more and more difficult to stand out from the competition online. Most people spend their days consuming media, whether scrolling their devices, listening to podcasts, checking their email, or watching TV. We are constantly bombarded by retailers and service providers with the same essential messages – “Buy Now!”, “Sign Up […]
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Congratulations! You’re ready for a new website. A well-thought-out and beautifully designed site can be a game changer for a small business. However, the design and development process can also be stressful if you choose the wrong partner. Getting a new website should be exciting, so find an agency that can guide you and streamline […]
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When it comes to social media advertising, most marketers turn to Facebook, Instagram, and, more recently, TikTok. But there’s another well-known social platform (designed specifically for sharing content and products) that doesn’t always find its way into a marketing plan. We’re talking about Pinterest. If it hasn’t been part of your plan, let us tell […]
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Back in the day, if you wanted to find a specific item, like the perfect birthday gift or something to wear for a special occasion, you had to drive to your local store and hope they had products in stock that matched what you were looking for. But thanks to our good friend, the internet, […]
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Chances are, at some point you’ve abandoned an online purchase, whether you were just browsing or made it to the shopping cart. You could have been interrupted, decided you weren’t ready to buy, or simply changed your mind. In these situations, you may need a reminder to take the next step in checkout. That gentle […]
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We like to spend a lot of time talking about SEO here at Square 205. Like, A LOT. SEO is one of the most valuable digital marketing investments a business can make. Think about it. More free website traffic? Duh. In its simplest terms, SEO or Search Engine Optimization improves certain aspects of your website, […]
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First impressions matter. In just a few seconds, a potential customer will draw a conclusion about their experience with your business. Research has found that web design contributes to 94% of the first impression, so having a beautiful website is essential in developing a positive relationship with your customers. Once a user goes beyond their initial […]
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From straightforward and clean, to cluttered and overwhelming, to the inevitable “Sent from my iPhone.” If you’ve been in the professional world, even for a brief amount of time, you’ve seen a wide array of email signatures. More often than not, companies treat email signatures as afterthoughts; just information at the end of a message […]
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Even if you aren’t familiar with display ads, you’ve most likely seen your fair share of them. Whether you’re scrolling through a website, watching a YouTube video, checking your Gmail account, or interacting with apps… you’ve probably even clicked on one without realizing it. Brands and businesses of all sizes use display ads, or “banner […]
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Introducing our new logo and brand identity. We’re growing, we’re evolving, we’re building better brands. Whether from the ground up, taking over existing campaigns, or working in partnership with other agencies, we’ve built experiences and launched campaigns that’ve seen our clients succeed in ways that go beyond their expectations. We’re proud of this work we […]
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Today we hit another milestone! 10 years of industry experience, great employees, and the best clients around. We’ve grown a lot since our humble beginnings as a startup agency, and now is the perfect time to reflect on our past, celebrate the present, and look forward to the future. In The Beginning Before everything else, […]
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We’re not saying our 2017 article is outdated, but Facebook Ads have come a long way in almost four years. If anything, it’s interesting to revisit how the process of creating an ad hasn’t changed much over time. In this 2021 installment, we’re going to take a closer look at how and why choosing the […]
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When it comes to the internet, keeping up with the times can be next to impossible. Remember AOL? Distant memory. MySpace? It’s a thing of the past. Vine? Gone. These are extreme examples, but it speaks to the volatility of the internet. Now, the same mindset should be applied when managing a website. Producing professional […]
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Ever sit down to watch shows with your kids on Saturday morning? When advertisements for the new Lego set or the newest Barbie doll pop up on the screen, you likely change the channel or start poking around on your phone. Why? Because you’re not the target audience… but your kids, on the other hand, […]
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Brain surgery, rocket science, chemical engineering… search engine optimization? You know, just a list of the most complicated concepts known to man! Okay, that’s maybe a tad extreme, but Search Engine Optimization (or SEO) can still be a bit of a mystery. In this article, we lay out the most essential on-page SEO tips that […]
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It’s a simple concept. In order to build credibility for your business, you must provide evidence that your services work. Incorporating unique, success-driven content on your website can help give potential clients an inside look into the value you bring to your niche. But what goes into making an informative and attention-grabbing spotlight post for […]
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Let’s face it; we’re all a bit addicted to social media. Whether you’re scrolling through Instagram memes or falling down a click-bait rabbit hole on YouTube, one thing is certain: EVERYONE is on social media. That’s why, as a business owner, it’s vital you’re doing everything you can to form a strong social media presence […]
Read MoreFeb 15, 2021
The Benefits of Blogging, Pt. 1: How Blogging Can Help Boost Your Website’s SEO Ranking
You finally have your own website, but now it’s time to optimize it. In order to gain quality traffic and increase engagement with your website, there are a few important elements to first consider. A sleek design, good user experience, and digestible copywriting will always do wonders to increase performance and conversions from your website. […]
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When it comes to electronic commerce, the internet can’t seem to decide on what it wants. A quick Google search offers their correct spelling as “E-commerce,” with a capital ‘e’ and hyphen. However, you don’t even have to scroll down the page before you’re faced with a plethora of different versions, all holding the same […]
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Square 205 has been recognized among the top 30 Digital Marketing Agencies in Fort Worth by DesignRush Marketplace. DesignRush is a reputable online guide that helps brands find the best professional agencies, categorized by their area of expertise. We are proud to partner with other brands similar DesignRush to share our skills and knowledge with […]
Read MoreApr 23, 2020
Why Facebook Posts Should Be Accompanied With Paid Facebook Advertising (At Least To Start)
It finally happened: your business has started posting on Facebook. But why does your page feel like a ghost town? When you do post, you’re getting very little interaction. How in the world do major brands manage to be so successful on Facebook? Other leadership at your company might even question, “why do social media […]
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About a week ago, a couple of us were at the Star in Frisco to meet with a client. Or, more specifically, we were at Formation, a beautiful work environment that they’ve dubbed ‘Coworking the Cowboy Way.’ The gym downstairs was packed, conference rooms were booked, tours were happening, and the Conference USA basketball tournament […]
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As a huge professional basketball fan, I try my best to catch multiple games per week. Most are of my local team (Go Mavs!), but even games featuring teams 2000 miles from here are thrilling to me. The thrill of the game isn’t by accident. Each team includes 15 full time players of incredible athletic […]
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The design team and I packed up on a Wednesday to head down to the Angelika Theatre at Mocking Bird Station, where the DSVC monthly meeting was being held. We were excited to see Sarah Forss, who came all the way from St. Paul, Minnesota to share about her incredible design experience. When we were […]
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You may sell the best-darned lamp on the market, but does your audience know that? Have you created enough separation between you and your competitors in how you are marketing your products? Maybe, maybe not. Too many businesses are talking about their product in an ineffective way. Today, we find out what you can do […]
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Engaging your audience over social media can feel like a daunting task as it is. It’s easy to forget about creating paid ads on Facebook. Anyone can create an ad on Facebook, but it’s only the start. There are a few things to keep in mind as you craft your Facebook Ad. According to Facebook’s […]
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Search Ads and AdWords and shopping carts, oh my! If you know your way around the internet, you’ve probably run into a fair share of these terms. But what do they mean? And what impact do they have on your business? Square 205 is here to lay it down in layman’s terms. At this point, […]
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All events, no matter the industry, need a professionally designed website. An event’s website design can have a significant impact to the success of your event, especially when you’re looking to build a solid following of fans to convert into ticket sales year after year. That is where lucky designers like myself come in to […]
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Search engines answer questions. What is that question? It could be anything. Why is my dog ignoring me? Where is the closest pizza place? Or OH MY GOSH I FOUND SOMETHING ON MY ARM, IS THIS BENIGN? Whatever the question, Google’s goal is to connect people with the right answer. It can be difficult to […]
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What do you want out of your ad campaigns? Maybe you want to engage your audience with a single photo. Maybe you would like to have a full video done, but don’t have the budget. There is a way to captivate your audience in a meaningful way without breaking the bank on a video. Motion […]
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With how far technology has come over the years, businesses are expected to handle more workload with less staff. The result is usually a chaotic mess of tasks assigned to employees and a lack of organization resulting in missed deadlines, confusion, and headaches. In the digital age, there are online solutions to help you keep […]
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Mommy blogs. Vegan blogs. Iguana owner blogs. Iguana-owning, vegan mommy blogs. There’s a blog for everything nowadays. The pressure to have one in your content marketing strategy can be overwhelming. If you’re a small business, you may be wondering why you would bother with writing a blog. This may ring even truer if you’re in […]
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Digital marketing can be confusing. SEO? PPC? Social media? What are these things and what can they do for your business? This is the first blog post in a series exploring the different elements of digital marketing, how they work, and what you can do to take advantage of them. This series is meant to […]
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We wanted to share with you Lean Methodology ideas our developer Adam Love has been helping us at Square 205 implement in various ways across our application development processes. These are a collection of experiences and experiments to highlight the insights he has gained from Lean. In my experience creating apps, there have been features […]
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Building trust with your customers is an important investment for your brand. Once broken, customer trust is irretrievable. Customers need to feel that they are being listened to and supported, and that’s before they even agree to spend their hard-earned cash with you. Don’t lose sight of your customers – make sure you always have […]
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Social media is ever-changing and can be insanely difficult to keep up with, especially if you’re managing multiple accounts for your business. When should you post? What should you post? How do you find content? There are countless questions. Luckily, there are many tools that can help strengthen your social media content strategy. While all […]
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