Creating a delicious brand identity for a North Texas burger joint!


Brand Identity | Branding | Logo Design

Project Challenges


I mean, it’s in their name. It’s-A-Burger! offers divine diner-style burgers, fries, and milkshakes right here in Denton, Texas. When requesting a brand design just as fun as they are, their team emphasized wanting to be modern and unique, but also fit their more traditional “diner store” design.

Brand Design

In order to showcase their personality through a fun and modern brand, we achieved a new look using a modified script typeface, unique burger shape, offset border, and subtle texture. The bun was improved to help move the logo from a circular or ball shape to an obvious burger.

We proposed several color options for the logo before eventually settling on our favorite: the primary red with deep red border option. This was recommended for its distinction from chain fast food burger brands. Anyone else getting hungry?

Colored logos.

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