Sophisticated website design for an enhanced spirits company.

Responsive Website Design | Web Development
a screen capture of the persedo website design

Project Overview

Headquartered just south of Houston in Alvin, TX, Persedo Spirits was among the first to develop a cutting-edge proprietary process for enhancing alcoholic spirits. Aside from becoming avid taste testers, we partnered with Persedo to tell the story of their unique technology that’s unlike any in the industry – traditionally used to “take the edge off” a spirit.


We began with thorough Discovery to craft Persedo’s intricate messaging, which included as much technical writing as it did creative. With copy established, we designed a style guide and built out each page for the website. A custom WordPress theme was then developed, allowing the Persedo team to easily edit page content without touching a line of code. The website is fully responsive to look and perform great on any device, from smartphone to desktop.

A mockup of the persedo home page on multiple devices to display responsive website design.

Custom Icons & Photography

Custom illustration and iconography were designed to further provide uniqueness to the user’s journey. Icons offer a visual connection from page to page for related content. Additionally, the hierarchy, along with precise typography, provide a user-friendly experience for visitors of the website.


Our creative and media production team utilized a trip to the Persedo facilities to maintain purposeful photography across the website. Specific shot lists were created to coincide with each page’s content strategy and copy. A day and a half of shooting produced all of the photos needed for the website and allowed us to begin building a library of video content as well for future use.

an image of the custom iconography for persedo
a screen capture of the persedo difference web page.

The Square 205 team were a pleasure to work with. They guided us through re-hauling our website from the ground up and launching a sister site. All of the services rendered from content creation, to site mapping/design and optimization were impeccable. I highly recommend Square 205 for any of your website or digital marketing needs.

Jenny VP

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