Imagine Renovations, the popular full-service general contracting and renovations company, sought us out to revitalize their brand identity and online presence. Their beautiful designs for custom living spaces, paired with high-quality workmanship, required a brand design and professional website that matched their quality and originality.
A thorough discovery session helped us work through their vision before the first sketch was made. Our process follows this up with a design directions presentation, which builds off of what was discovered to present dynamic directions of design styles for the client to choose from. Visuals include moodboards, sketches, colors, and more. This process ensures a cost effective approach that results in a custom logo design.
We ended up taking that inspiration to create a direction we called, “Conceptual & Iconic”. Additional inspiration was taken from traditional Mexican tile and cut paper (or “papel picado”). These ideas were combined with a standard house shape for a unique but straightforward logomark.
The client also requested this new design be versatile for print. Final brand assets included stacked, horizontal, and wordmark-only logo options. We also prepared a primary logomark and secondary brand elements, such as a star and a nail icon. The nail icon will be primarily used for their crew’s shirts and other apparel. The nail icon also conveniently represents the letter “I”, making it a great secondary logomark.
A new custom-developed website was built on WordPress to showcase beautifully reimagined homes. When we kicked off the new web design project, we knew the user experience would need to be highly focused on success. Allowing potential clients to picture themselves in a home with a remodeled kitchen, brand new bathroom, or an incredible backyard living area sells the Imagine Renovations capabilities and vision unlike anything else.
Our developers built a backend publishing application for anyone on Imagine Renovations’ team to create highly configurable portfolio items. We know how important well crafted content is for SEO, so we’ve ensured content across the website is easily editable, and that portfolio and blog posts are as easy to create as possible.
Our simple and fast project planner will help us understand your needs quickly so we can get to creating sooner.
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