Generating Sales Through Google PPC Ads
With the Shopify website live, we launched a digital marketing campaign focused on generating website traffic and product sales. Square 205 achieves this by directly traffic through Google ads directly to the Shopify website.
With any marketing campaign, we first identify our customer segments in order to design ads suitable for each group’s unique purchasing needs. For Premium Supply, these included the following.
1. DIY User – The hobbyist that dabbles in trucks and enjoys getting hands-on.
2. Trailer Owner – The person who owns a trailer for work purposes and hauls significant loads.
3. Manufacturers – The businesses that assemble trucks for sale to customers.
Our strategy is to run a campaign that includes five total ad groups. Some ad groups will pertain to general brand awareness in order to advertise Premium Supple’s overall breadth of products. The remaining ad groups will contain specific products that each consumer segment is likely to purchase.
Within each ad group of the Premium Supply campaign are three separate ads: two standard text ads and one responsive text ad.
15 ads are live all month, every month, to maintain consistent consumer exposure. This resulted in a steady flow of traffic to the Shopify store website.