You’ve probably heard the question, “If a tree falls in the forest and no one is around, does it make a sound?” The answer is yes, it absolutely makes a sound, but without being a witness to it, many questions remain.
For example, when did the tree fall? Did it fall from a strong gust of wind, or was there another cause?
In many ways, marketing is like that tree in the forest. Whether you’re observing it or not, marketing generates results—good, bad, or somewhere in between. But without visibility behind the scenes, you’re missing a large piece of the puzzle. That’s why we offer monthly detailed reporting as well as access to robust marketing dashboards that you can confidently use to guide your marketing decisions.
With access to data, you can pinpoint what’s working, what’s not working, and determine where improvements can be made to ensure marketing success.
All About Marketing Dashboards
To generate positive marketing results, you need to follow a straightforward formula: Data, Insights, Actions. Without data you can’t develop informed insights. Without insights, you won’t know what actions to take. And without action, nothing will change. While you can go digging into various analytics platforms to find data, a purposefully-built marketing dashboard allows you to streamline your efforts.
What Is It?
A marketing dashboard consolidates data from various sources into one document, presenting the information in a straightforward and easily digestible format. A dashboard will allow you to review and analyze data efficiently so you can develop informed insights.
Marketing dashboards can be customized to present the information you’re most interested in, whether that’s social media followership and engagement, or the performance of a paid ad campaign.
How to Use It
A marketing dashboard can be used in a variety of ways, whether that’s to keep you and your team informed on the results of your marketing efforts, or as a tool to enhance results.
Say you have a goal of doubling your Facebook following. Not only will a Dashboard keep you informed on the progress of your efforts, but it can help inform your next steps. You can pinpoint days with a spike in followers and determine what type of posts were published on those days. Conversely, if there was a day where you lost followers, the Dashboard allows you to quickly pinpoint what activities drove the departures. You can use these insights to inform your future social strategy.
You can also use a marketing dashboard to forecast the performance of your campaign. For example, suppose you recently launched a Google Ads campaign for your local service business and notice that your click-through rate and impression share are low. If the campaign has been running for at least two to three weeks, these metrics suggest potential issues that need attention—likely related to ad quality or budget. With this insight, you can take targeted steps to improve your search engine marketing campaign, ultimately boosting its effectiveness and success.
Benefits of a Marketing Dashboard
Whether you’re someone who loves digging into data or someone who would prefer a root canal to opening a spreadsheet, a marketing dashboard will provide many benefits.
- Data-Driven Insights – Data points are like the pieces of a puzzle–a marketing puzzle, in this case. If you want a complete picture of what is happening, you need all the individual pieces. A marketing dashboard displays them in an easy-to-read format, allowing you to develop accurate insights.
- Transparency – Without a dashboard, data may be stored across various platforms, each with different access levels needed to view specific information. A well-designed dashboard enables all stakeholders to access the same data, ensuring consistent visibility among teams.
- Time Saving – If you’ve ever been responsible for updating a marketing report, you know it can be a time-consuming process. You have to log in and out of various platforms, create different reports, implement filters, adjust dates, and more. With a dashboard, the process is automated, freeing your team up for other valuable tasks.
Access a Marketing Dashboard with Square 205
If you’re looking to boost the performance of your marketing campaigns without the hassle of navigating complex analytics platforms or manually entering data, a marketing dashboard is the perfect solution.
Square 205 offers a Marketing Dashboard for as little as $50 a month. In addition, we provide a full suite of digital marketing services, managing every aspect of your campaigns—from strategy and setup to optimization and reporting. When you partner with us, we’ll create and grant you access to as many marketing dashboards as you need, at no additional cost. You’ll also benefit from the expertise of our team, who specialize in analyzing and interpreting data to help you reach your goals more quickly.
If you’re ready to gain better insights and improve the overall outcomes of your marketing efforts, a Marketing Dashboard is an excellent place to begin. Reach out to Square 205 to discuss your project, whether you’re interested in a standalone dashboard or comprehensive marketing services.
