Category: Marketing

Benefits of Effective Email Marketing & CRM Management

If you have a stake in growing a business, you’re probably familiar with email marketing. But without a proper strategy, your communication can go unnoticed or, at worst, be an annoyance to the recipient.  Think about your inbox. How many messages do you send straight to the trash folder? And what about those you mark […]

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Retargeting for Higher Conversions

Chances are, at some point you’ve abandoned an online purchase, whether you were just browsing or made it to the shopping cart. You could have been interrupted, decided you weren’t ready to buy, or simply changed your mind. In these situations, you may need a reminder to take the next step in checkout. That gentle […]

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SEO for WordPress Websites

We like to spend a lot of time talking about SEO here at Square 205. Like, A LOT. SEO is one of the most valuable digital marketing investments a business can make. Think about it. More free website traffic? Duh.  In its simplest terms, SEO or Search Engine Optimization improves certain aspects of your website, […]

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10 Years of Digital Marketing & Creative Excellence

Today we hit another milestone! 10 years of industry experience, great employees, and the best clients around. We’ve grown a lot since our humble beginnings as a startup agency, and now is the perfect time to reflect on our past, celebrate the present, and look forward to the future. In The Beginning Before everything else, […]

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How Product Videos Can Boost Sales & Brand Awareness - Square 205 Website Design & Marketing Agency in Denton, Texas

How Product Videos Can Boost Sales & Brand Awareness

When it comes to the internet, keeping up with the times can be next to impossible. Remember AOL? Distant memory. MySpace? It’s a thing of the past. Vine? Gone. These are extreme examples, but it speaks to the volatility of the internet. Now, the same mindset should be applied when managing a website. Producing professional […]

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Strategic SEO Tips For Web Pages & Posts

Brain surgery, rocket science, chemical engineering… search engine optimization? You know, just a list of the most complicated concepts known to man! Okay, that’s maybe a tad extreme, but Search Engine Optimization (or SEO) can still be a bit of a mystery. In this article, we lay out the most essential on-page SEO tips that […]

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DesignRush and Square 205 partnership

Square 205 Ranked A Top Agency According to DesignRush

Square 205 has been recognized among the top 30 Digital Marketing Agencies in Fort Worth by DesignRush Marketplace. DesignRush is a reputable online guide that helps brands find the best professional agencies, categorized by their area of expertise.  We are proud to partner with other brands similar DesignRush to share our skills and knowledge with […]

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Marketing During Adverse Times

About a week ago, a couple of us were at the Star in Frisco to meet with a client. Or, more specifically, we were at Formation, a beautiful work environment that they’ve dubbed ‘Coworking the Cowboy Way.’ The gym downstairs was packed, conference rooms were booked, tours were happening, and the Conference USA basketball tournament […]

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The Benefit of Benefits

You may sell the best-darned lamp on the market, but does your audience know that? Have you created enough separation between you and your competitors in how you are marketing your products? Maybe, maybe not. Too many businesses are talking about their product in an ineffective way. Today, we find out what you can do […]

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Digital Marketing 101 blog header - Square 205 Website Design & Marketing Agency in Denton, Texas

Digital Marketing 101

Search Ads and AdWords and shopping carts, oh my! If you know your way around the internet, you’ve probably run into a fair share of these terms. But what do they mean? And what impact do they have on your business? Square 205 is here to lay it down in layman’s terms. At this point, […]

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SEO Answering the Right Question - Square 205 Website Design & Marketing Agency in Denton, Texas

SEO: Answer The (Right) Question

Search engines answer questions. What is that question? It could be anything. Why is my dog ignoring me? Where is the closest pizza place? Or OH MY GOSH I FOUND SOMETHING ON MY ARM, IS THIS BENIGN? Whatever the question, Google’s goal is to connect people with the right answer. It can be difficult to […]

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(Loco)Motion Graphics To Keep Your Brand Moving Forward

What do you want out of your ad campaigns? Maybe you want to engage your audience with a single photo. Maybe you would like to have a full video done, but don’t have the budget. There is a way to captivate your audience in a meaningful way without breaking the bank on a video. Motion […]

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Blogging for your business - Square 205 Website Design & Marketing Agency in Denton, Texas

Why Blogging Should be a Part of Your Content Marketing Strategy

Mommy blogs. Vegan blogs. Iguana owner blogs. Iguana-owning, vegan mommy blogs. There’s a blog for everything nowadays. The pressure to have one in your content marketing strategy can be overwhelming. If you’re a small business, you may be wondering why you would bother with writing a blog. This may ring even truer if you’re in […]

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Growing your business through social media - Square 205 Website Design & Marketing Agency in Denton, Texas

How Social Media Platforms Can Help Grow Your Business

Digital marketing can be confusing. SEO? PPC? Social media? What are these things and what can they do for your business? This is the first blog post in a series exploring the different elements of digital marketing, how they work, and what you can do to take advantage of them. This series is meant to […]

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Launching a New App: Five Marketing and Distribution Steps to Take First

This week we received guest blog from Joel Lee, the SEO marketing specialist at Trumpia. Joel wrote this blog about marketing and distribution strategies one should use when launching an app, and we couldn’t agree more with everything he said! Launching a New App: Five Marketing and Distribution Steps to Take First Having a great […]

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How to Improve eCommerce Sales this Holiday Shopping Season

The day after Thanksgiving, shoppers were filled with turkey and ready to move forward with their post-food coma tradition: Black Friday shopping. In the past, people would leave home before dawn and wait in endless lines to get the best deals. Crowds, hecticness, and everything you would typically hate when shopping on a busy day, […]

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Square 205 Featured in Top Dallas Agency List

Square 205 Featured on a Top Agency List!

Agency List Announcement We are happy to announce that we are now featured on a top agency list of creatives found in Dallas-Ft. Worth! Agency List is a helpful resource to find top marketing, design, and advertising agencies organized into carefully curated lists. Square 205 made the cut for our services in creative web design, […]

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Why Great Copywriting is Essential for Your Brand

How do you convince someone to take action? Specifically, how do you ensure the action they take is the action you are pushing for? Design, photography, and video are crucial components for your marketing strategy, but they lack purpose without strong copy guiding the reader through a website, brochure, or sign. Copywriting is an essential […]

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An Introduction to Virtual Reality

Virtual Reality. Is it just another fad? Why would someone want to wear a bulky, unattractive headset while falling over their living room furniture? Great Question. Well, it’s simply hard to grasp the “game changing” experience VR can deliver unless you have personally tightened that headset around your head and fully immersed yourself into a […]

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5 Reasons Your Business Needs a CRM

Hey marketing gurus, I have a question for you! Have you ever found yourself struggling to keep up with email conversations and daily tasks at your business? Or maybe you’re just curious about how many people open your emails and click on your links? If you answered “yes” to any of those questions, your business […]

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Innovative Digital Marketing Trends for 2016

Digital marketing reinvents itself year after year with continual changes in social media, web technologies, and mobile applications. In other words, creatives and tech geeks keep inventing new ways to communicate to new audiences. Digital marketers have to be quick on their toes to adapt to these new trends to meet the demand of an […]

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5 Tips For Acquiring Online Reviews

Think back the last time you were preparing for a trip. You probably searched for places to stay, looked at various restaurants to dine at, and picked out activities to do while you visit. Now, think about the resources you used while you did the planning. Most likely, you read a few online reviews during […]

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Top 10 Must Dos For A Successful ECommerce User Experience

With the holidays quickly approaching, many of us will head to our favorite online shopping websites to buy some if not all our gifts. We may even be tempted to click an ad for a new up and coming eCommerce site advertising a crazy good deal. The question though is, will a good deal keep […]

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Finally! Full Service Video production for Dallas, Denton, & Fort Worth

Our little agency has been telling stories since 2009 when we used to be called Storied Productions. We even had a sister event videography company called Memories Films until it was sold a few years back. Over the years we’ve produced dozens of commercials, web videos, and entertainment videos but always as a secondary service […]

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Social Media Marketing On Facebook

Social Media Marketing networks allow businesses to communicate 24/7/365 with up to the minute updates from customers or fans. As advertisers we seek to optimize this new venue of consumer access it whenever they can. But we’re not all Pepsi. We’re not all large corporations with social media marketing experts on hand to assure that […]

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Five Reasons to Develop a Blog for Your Business

What is a blog? Blogs are frequently updated online journals, news archives, or other articles based on specific topics. There are personal blogs, about the people who write them, kind of like online memoirs. What we’ll be focusing on however on blog development for business’s marketing use. These are blogs dedicated to a brand’s services, […]

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