They say you only get one chance to make a first impression. When it comes to search engine marketing, that statement is true, but it could be modified to simply say you only get one chance to make an impression. Your business needs a presence on search engine results pages (SERPs), which is why marketers […]
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If you have a stake in growing a business, you’re probably familiar with email marketing. But without a proper strategy, your communication can go unnoticed or, at worst, be an annoyance to the recipient. Think about your inbox. How many messages do you send straight to the trash folder? And what about those you mark […]
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Chances are, at some point you’ve abandoned an online purchase, whether you were just browsing or made it to the shopping cart. You could have been interrupted, decided you weren’t ready to buy, or simply changed your mind. In these situations, you may need a reminder to take the next step in checkout. That gentle […]
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We like to spend a lot of time talking about SEO here at Square 205. Like, A LOT. SEO is one of the most valuable digital marketing investments a business can make. Think about it. More free website traffic? Duh. In its simplest terms, SEO or Search Engine Optimization improves certain aspects of your website, […]
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Today we hit another milestone! 10 years of industry experience, great employees, and the best clients around. We’ve grown a lot since our humble beginnings as a startup agency, and now is the perfect time to reflect on our past, celebrate the present, and look forward to the future. In The Beginning Before everything else, […]
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When it comes to the internet, keeping up with the times can be next to impossible. Remember AOL? Distant memory. MySpace? It’s a thing of the past. Vine? Gone. These are extreme examples, but it speaks to the volatility of the internet. Now, the same mindset should be applied when managing a website. Producing professional […]
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Brain surgery, rocket science, chemical engineering… search engine optimization? You know, just a list of the most complicated concepts known to man! Okay, that’s maybe a tad extreme, but Search Engine Optimization (or SEO) can still be a bit of a mystery. In this article, we lay out the most essential on-page SEO tips that […]
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It’s a simple concept. In order to build credibility for your business, you must provide evidence that your services work. Incorporating unique, success-driven content on your website can help give potential clients an inside look into the value you bring to your niche. But what goes into making an informative and attention-grabbing spotlight post for […]
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Square 205 has been recognized among the top 30 Digital Marketing Agencies in Fort Worth by DesignRush Marketplace. DesignRush is a reputable online guide that helps brands find the best professional agencies, categorized by their area of expertise. We are proud to partner with other brands similar DesignRush to share our skills and knowledge with […]
Read MoreApr 23, 2020
Why Facebook Posts Should Be Accompanied With Paid Facebook Advertising (At Least To Start)
It finally happened: your business has started posting on Facebook. But why does your page feel like a ghost town? When you do post, you’re getting very little interaction. How in the world do major brands manage to be so successful on Facebook? Other leadership at your company might even question, “why do social media […]
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About a week ago, a couple of us were at the Star in Frisco to meet with a client. Or, more specifically, we were at Formation, a beautiful work environment that they’ve dubbed ‘Coworking the Cowboy Way.’ The gym downstairs was packed, conference rooms were booked, tours were happening, and the Conference USA basketball tournament […]
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You may sell the best-darned lamp on the market, but does your audience know that? Have you created enough separation between you and your competitors in how you are marketing your products? Maybe, maybe not. Too many businesses are talking about their product in an ineffective way. Today, we find out what you can do […]
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Search Ads and AdWords and shopping carts, oh my! If you know your way around the internet, you’ve probably run into a fair share of these terms. But what do they mean? And what impact do they have on your business? Square 205 is here to lay it down in layman’s terms. At this point, […]
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Search engines answer questions. What is that question? It could be anything. Why is my dog ignoring me? Where is the closest pizza place? Or OH MY GOSH I FOUND SOMETHING ON MY ARM, IS THIS BENIGN? Whatever the question, Google’s goal is to connect people with the right answer. It can be difficult to […]
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What do you want out of your ad campaigns? Maybe you want to engage your audience with a single photo. Maybe you would like to have a full video done, but don’t have the budget. There is a way to captivate your audience in a meaningful way without breaking the bank on a video. Motion […]
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Mommy blogs. Vegan blogs. Iguana owner blogs. Iguana-owning, vegan mommy blogs. There’s a blog for everything nowadays. The pressure to have one in your content marketing strategy can be overwhelming. If you’re a small business, you may be wondering why you would bother with writing a blog. This may ring even truer if you’re in […]
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Digital marketing can be confusing. SEO? PPC? Social media? What are these things and what can they do for your business? This is the first blog post in a series exploring the different elements of digital marketing, how they work, and what you can do to take advantage of them. This series is meant to […]
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This week we received guest blog from Joel Lee, the SEO marketing specialist at Trumpia. Joel wrote this blog about marketing and distribution strategies one should use when launching an app, and we couldn’t agree more with everything he said! Launching a New App: Five Marketing and Distribution Steps to Take First Having a great […]
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The day after Thanksgiving, shoppers were filled with turkey and ready to move forward with their post-food coma tradition: Black Friday shopping. In the past, people would leave home before dawn and wait in endless lines to get the best deals. Crowds, hecticness, and everything you would typically hate when shopping on a busy day, […]
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Agency List Announcement We are happy to announce that we are now featured on a top agency list of creatives found in Dallas-Ft. Worth! Agency List is a helpful resource to find top marketing, design, and advertising agencies organized into carefully curated lists. Square 205 made the cut for our services in creative web design, […]
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How do you convince someone to take action? Specifically, how do you ensure the action they take is the action you are pushing for? Design, photography, and video are crucial components for your marketing strategy, but they lack purpose without strong copy guiding the reader through a website, brochure, or sign. Copywriting is an essential […]
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Virtual Reality. Is it just another fad? Why would someone want to wear a bulky, unattractive headset while falling over their living room furniture? Great Question. Well, it’s simply hard to grasp the “game changing” experience VR can deliver unless you have personally tightened that headset around your head and fully immersed yourself into a […]
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Hey marketing gurus, I have a question for you! Have you ever found yourself struggling to keep up with email conversations and daily tasks at your business? Or maybe you’re just curious about how many people open your emails and click on your links? If you answered “yes” to any of those questions, your business […]
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Digital marketing reinvents itself year after year with continual changes in social media, web technologies, and mobile applications. In other words, creatives and tech geeks keep inventing new ways to communicate to new audiences. Digital marketers have to be quick on their toes to adapt to these new trends to meet the demand of an […]
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Think back the last time you were preparing for a trip. You probably searched for places to stay, looked at various restaurants to dine at, and picked out activities to do while you visit. Now, think about the resources you used while you did the planning. Most likely, you read a few online reviews during […]
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With the holidays quickly approaching, many of us will head to our favorite online shopping websites to buy some if not all our gifts. We may even be tempted to click an ad for a new up and coming eCommerce site advertising a crazy good deal. The question though is, will a good deal keep […]
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Our little agency has been telling stories since 2009 when we used to be called Storied Productions. We even had a sister event videography company called Memories Films until it was sold a few years back. Over the years we’ve produced dozens of commercials, web videos, and entertainment videos but always as a secondary service […]
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Social Media Marketing networks allow businesses to communicate 24/7/365 with up to the minute updates from customers or fans. As advertisers we seek to optimize this new venue of consumer access it whenever they can. But we’re not all Pepsi. We’re not all large corporations with social media marketing experts on hand to assure that […]
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What is a blog? Blogs are frequently updated online journals, news archives, or other articles based on specific topics. There are personal blogs, about the people who write them, kind of like online memoirs. What we’ll be focusing on however on blog development for business’s marketing use. These are blogs dedicated to a brand’s services, […]
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