Around 120 zettabytes of data will be added to the internet by the end of this year. For those of us who don’t regularly deal in units that large, one zettabyte is equal to one trillion gigabytes (for comparison, cell phones typically have between 64 and 256 gigabytes of storage). In other words, there’s a […]
Read MoreCategory: Content Marketing
Tell us if this sounds familiar… You’re running a fantastic offer. All the components are developed, including– the landing page to capture information or sales, the reward the user gets in return, all the behind-the-scenes pieces that go into delivery, and finally, your promotional campaign. You’ve invested a good chunk of money in advertising and […]
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Today we hit another milestone! 10 years of industry experience, great employees, and the best clients around. We’ve grown a lot since our humble beginnings as a startup agency, and now is the perfect time to reflect on our past, celebrate the present, and look forward to the future. In The Beginning Before everything else, […]
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When it comes to the internet, keeping up with the times can be next to impossible. Remember AOL? Distant memory. MySpace? It’s a thing of the past. Vine? Gone. These are extreme examples, but it speaks to the volatility of the internet. Now, the same mindset should be applied when managing a website. Producing professional […]
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Ever sit down to watch shows with your kids on Saturday morning? When advertisements for the new Lego set or the newest Barbie doll pop up on the screen, you likely change the channel or start poking around on your phone. Why? Because you’re not the target audience… but your kids, on the other hand, […]
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It’s a simple concept. In order to build credibility for your business, you must provide evidence that your services work. Incorporating unique, success-driven content on your website can help give potential clients an inside look into the value you bring to your niche. But what goes into making an informative and attention-grabbing spotlight post for […]
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Let’s face it; we’re all a bit addicted to social media. Whether you’re scrolling through Instagram memes or falling down a click-bait rabbit hole on YouTube, one thing is certain: EVERYONE is on social media. That’s why, as a business owner, it’s vital you’re doing everything you can to form a strong social media presence […]
Read MoreApr 23, 2020
Why Facebook Posts Should Be Accompanied With Paid Facebook Advertising (At Least To Start)
It finally happened: your business has started posting on Facebook. But why does your page feel like a ghost town? When you do post, you’re getting very little interaction. How in the world do major brands manage to be so successful on Facebook? Other leadership at your company might even question, “why do social media […]
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About a week ago, a couple of us were at the Star in Frisco to meet with a client. Or, more specifically, we were at Formation, a beautiful work environment that they’ve dubbed ‘Coworking the Cowboy Way.’ The gym downstairs was packed, conference rooms were booked, tours were happening, and the Conference USA basketball tournament […]
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You may sell the best-darned lamp on the market, but does your audience know that? Have you created enough separation between you and your competitors in how you are marketing your products? Maybe, maybe not. Too many businesses are talking about their product in an ineffective way. Today, we find out what you can do […]
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Engaging your audience over social media can feel like a daunting task as it is. It’s easy to forget about creating paid ads on Facebook. Anyone can create an ad on Facebook, but it’s only the start. There are a few things to keep in mind as you craft your Facebook Ad. According to Facebook’s […]
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Search Ads and AdWords and shopping carts, oh my! If you know your way around the internet, you’ve probably run into a fair share of these terms. But what do they mean? And what impact do they have on your business? Square 205 is here to lay it down in layman’s terms. At this point, […]
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Search engines answer questions. What is that question? It could be anything. Why is my dog ignoring me? Where is the closest pizza place? Or OH MY GOSH I FOUND SOMETHING ON MY ARM, IS THIS BENIGN? Whatever the question, Google’s goal is to connect people with the right answer. It can be difficult to […]
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Mommy blogs. Vegan blogs. Iguana owner blogs. Iguana-owning, vegan mommy blogs. There’s a blog for everything nowadays. The pressure to have one in your content marketing strategy can be overwhelming. If you’re a small business, you may be wondering why you would bother with writing a blog. This may ring even truer if you’re in […]
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Digital marketing can be confusing. SEO? PPC? Social media? What are these things and what can they do for your business? This is the first blog post in a series exploring the different elements of digital marketing, how they work, and what you can do to take advantage of them. This series is meant to […]
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