Category: Digital Marketing

Digital Marketing 101

Search Ads and AdWords and shopping carts, oh my! If you know your way around the internet, you’ve probably run into a fair share of these terms. But what do they mean? And what impact do they have on your business? Square 205 is here to lay it down in layman’s terms. At this point, […]

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SEO: Answer The (Right) Question

Search engines answer questions. What is that question? It could be anything. Why is my dog ignoring me? Where is the closest pizza place? Or OH MY GOSH I FOUND SOMETHING ON MY ARM, IS THIS BENIGN? Whatever the question, Google’s goal is to connect people with the right answer. It can be difficult to […]

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Why Blogging Should be a Part of Your Content Marketing Strategy

Mommy blogs. Vegan blogs. Iguana owner blogs. Iguana-owning, vegan mommy blogs. There’s a blog for everything nowadays. The pressure to have one in your content marketing strategy can be overwhelming. If you’re a small business, you may be wondering why you would bother with writing a blog. This may ring even truer if you’re in […]

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How Social Media Platforms Can Help Grow Your Business

Digital marketing can be confusing. SEO? PPC? Social media? What are these things and what can they do for your business? This is the first blog post in a series exploring the different elements of digital marketing, how they work, and what you can do to take advantage of them. This series is meant to […]

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6 Social Media Tools Your Content Strategy is Missing

Social media is ever-changing and can be insanely difficult to keep up with, especially if you’re managing multiple accounts for your business. When should you post? What should you post? How do you find content? There are countless questions. Luckily, there are many tools that can help strengthen your social media content strategy. While all […]

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Google Search Engine Marketing In A Nutshell

Ever wondered if you’re missing out on Google’s search advertising features? It can be really discouraging to put so much effort into your branding and website and not receive the amount of traffic that you had hoped for all because your website it not being seen by the right people. Well, Google AdWords is here […]

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Super Digital Marketing Techniques the Big Game Taught Us

Every year at the beginning of February we gather around our TVs with food, friends, and beer to watch the biggest sporting event of the year. While some people tune in for the actual football game, a lot of us tune in for the real entertainment: Super Bowl commercials. These last few years, however, major […]

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