When it comes to the internet, keeping up with the times can be next to impossible. Remember AOL? Distant memory. MySpace? It’s a thing of the past. Vine? Gone. These are extreme examples, but it speaks to the volatility of the internet. Now, the same mindset should be applied when managing a website.
Producing professional product videos is a strategy that has increased in popularity in recent years. This is due to the fact that product videos can help boost sales and raise brand awareness organically. Today, we’re going to touch on why product videos are important and how they can boost your sales.
Quick note, you don’t have to have a product for your website to benefit from video. We may be saying “product video”, but that also covers video and motion graphics promoting a service or the brand in general under this umbrella.
Best Practices for Product Videos
The best tip we can give about product videos: don’t overthink it. It may seem easy to cram every single detail about your product or brand into a video. Remember the age-old adage, “keep it simple, stupid”. Apply that line of thinking to product videos. Most of the time, you’ll find that less can be much more impactful.
Remember those old infomercials you’d watch on TV when you couldn’t fall asleep? The reason why those product videos were so effective was because they went into detail about what the product does through an entertaining fashion they know will appeal to their demographic. Make sure your product or brand is the focal point of the video and build your video around your target audience.
Using Video On eCommerce Websites
Some of the most successful product videos are on the websites where you buy the product. Unfortunately, too many business owners think getting people to the website is mission accomplished.
On websites like Amazon, product videos can be the deciding factor between someone keeping your item in their cart, or pulling the trigger and putting money in your pocket. This is because our brains can process visuals 60,000 times faster than text! A helpful product video on a product page will tell any potential customer everything they need to know about your product. Beyond that, product videos can better help your customers understand your product and the best uses for it.
More Chances For Your Website to Rank
Positioning your video as a post on your website can also help when it comes to SEO, or Search Engine Optimization. As a result, this gives you the opportunity to rank the page on search engines. By making the video a blog post, you can add targeted keywords, meta descriptions, and other SEO tactics. Google will pick up on these, boosting the chances your website ranks highly on searches. This is a common tactic used in the SEO industry because it provides more portals of entry to your website.
The more your website is located on search engines, the more opportunities for potential customers to find you. Even if the video doesn’t rank highly on search engines, it can help your website in another way.
Upload Videos to Social Media
Videos also make great social media content. When you create a video, you can share it on your business’ Facebook, Twitter, Instagram, YouTube, and other social media pages. YouTube, for example, has successfully been marketed on by some of the biggest corporations in the world. This is because YouTube is its own search engine. You can target potential customers looking for your specific product or service on the platform.
Of course, there’s also the outside chance that your video goes “viral.” Keep in mind, going “viral” can be a relative term in regards to your industry. 10,000 views in one industry may go a lot further than 10,000 views in another industry.
Videos Can Help Grow Your Business
When it comes to growing your business, you need all the help you can get. Video posts can help give your business the boost that it needs. Don’t let one of the best weapons at your disposal go to waste! Understanding product videos and applying that knowledge can help boost your sales.
Want to produce a video of your own? Our team at Square 205 can help. Let us create professional product videos for your business and get them in front of your unique target audience. Get started by contacting us today.