In late September, Twitter made a bold move – Headers. While considered similar to the Facebook cover photo, Twitter’s header has garnered mixed reviews from web designers and raised questions from branding & design experts alike.
What’s the problem? The problem comes from the change in focus on how a brand is presented. Brands need to make sure that they’re covering all social media bases. If you neglect to put up branding display for your social outlet, you’ll miss your chance to stand out to your consumer. For designers, this is an issue. How much text should be displayed in the header versus the busy-ness of the header image? Too bright of a header and it obscures the white text. Too much text diminishes the elegance factor. Here are some tips and ideas for creating your own branding presence.
Is Twitter’s new header a good thing? Designers feel that it takes up a huge portion of real estate on the mobile device and so seeing your tweets is less convenient. This means that when you go to visit a page via mobile, you see more header than you actually see posts. This also means that content being displayed is now more important than ever. Content must be engaging for users to look at your posts. If your best posts are too far down the line, and your recent posts are poor, a potential follower may not be interested in reading your posts. With less tweet visibility on your page, content should be optimized every time with hashtag campaigns, and eye-catching visuals.
What does this mean for branding on Twitter? It means social media will need to be given more attention as technology and social media evolves. The more social media allows us to personalize our content, the more we need to be concerned about making the branding consistent. As social media continues to morph, companies will be clamoring for better branded material as their consumers engage the brand.
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