You finally have your own website, but now it’s time to optimize it. In order to gain quality traffic and increase engagement with your website, there are a few important elements to first consider.
A sleek design, good user experience, and digestible copywriting will always do wonders to increase performance and conversions from your website. However, there are also not-so-obvious tactics to increase quality traffic, such as keyword research, SEO, pay-per-click advertising strategy, and— believe it or not— frequent blog posts.
As the first post of this series, we’re putting the spotlight on blogs and how they should be incorporated in a proper Search Engine Optimization strategy. By better understanding the best tips and strategies for SEO, you can help determine where your website will rank on search engines like Google for relevant searches.
How Blog Writing Helps With SEO Rankings
Updating your website with blog posts on a consistent basis can help in several different ways.
1. Shows Google You Update Your Site
First and foremost, the more “active” your website is, the more people will frequently return to it for relevant information. This may seem obvious, but Google favors websites that regularly update their content.
2. Establishes Your Authority on The Subject
On top of that, you will position yourself as a voice of authority within your industry. Research has shown that potential customers are more likely to convert into paying customers if they feel your website is trustworthy. Along with the rest of your website’s content and a professional design, the best way to establish authority is to post informative content that is relevant to your industry.
3. More Content Means More Keywords
You could argue that keyword research is the most important part of any SEO strategy, and you’d probably win that argument.
Properly researching and applying the “key” search terms that potential customers are looking up can result in more interest in your website. As such, incorporating keywords into your copy and blog content will help raise your domain’s ranking among the most popular search engines.
Regular blog posts provide you with more opportunities to insert targeted keywords into your content. On top of that, you can insert related keywords that may not have been on your website otherwise. The more blogs you post on your website, the more opportunities you have to insert the keywords your potential customers are searching for.
4. More Entry Points To Your Website
In the SEO industry, we refer to any page you post on your website as a potential entrance or entry point. Why? Because any page from your website, not just the homepage, can rank on Google. The more specific and robust the content is on your website, the higher the chances you have of ranking above your competitors.
Blog posts allow you the opportunity to rank keywords that may have a medium to low search density but low competition. This means while fewer people are searching for these words, you have a higher chance of ranking highly on searches. You shouldn’t format your main pages this way but blog posts provide a great opportunity to increase the number of entry points your website provides.
Expert Tip: Don’t Stuff Your Blogs With Keywords
When we do keyword research, it’s only natural to want to fill your content with as many of those golden words as possible. It makes sense in theory; the more keywords you enter into the page, the higher the chance it has of ranking, right?
Unfortunately, Google and other search engines do not operate this way. In fact, Google frowns upon “keyword stuffing”, punishing any webpages that overstuff their content with keywords. You need to naturally space specific strategic keywords throughout your content or Google will mark your website as spam.
Keep Your Content Consistent with Square 205
While blogging can be an incredible tool for helping boost your web traffic and SEO ranking, it can take a lot of time and dedication to meet the expectations you set in place. Whether you’re sharing niche business insights or generating leads through monthly giveaways, including blogs in your content marketing strategy can help set you up for lasting success.
Interested in maintaining a business blog, but aren’t sure where to start? Our team of content creators can build the right strategy, write the right content, and post directly to your website and social media to help you achieve your goals.
Contact us online or call us at 940-323-2341 today!