Let’s face it; we’re all a bit addicted to social media. Whether you’re scrolling through Instagram memes or falling down a click-bait rabbit hole on YouTube, one thing is certain: EVERYONE is on social media. That’s why, as a business owner, it’s vital you’re doing everything you can to form a strong social media presence through strategized content creation.
In this installment of the Benefits of Blogging series, we’re breaking down the best tips and tricks for creating content that sparks valuable engagement and shares around the web. Join us as we dive into boosting brand awareness, growing your audience, and optimizing your blogs for social media!
Focus On Trendy Topics
If you’re looking to build your audience and social media presence, you’ll need to keep track of trending topics on the specific platform you’re using. One, it will help provide some credibility to your social media profile. Two, it will help draw more eyes to your social media page. And three, the user will be able to click through to your website and be led to your intended call to action.
Do Your Research
You don’t always have to be a trailblazer. Keeping tabs on what your competitors are doing on social media and what’s working or not working for them is valuable information. If they have found something that works, chances are it’s likely to have a similar reaction from your client base. Find something that makes your business stand out and hone in on it.
Now, this doesn’t have to be as daunting of a task as it sounds. First and foremost, make a list of your direct competitors; something that you more than likely already have. Then, monitor their social media profiles and blog posts to see what’s working for them and what’s not.
Engage With Your Community
Perhaps the most important part of running a social media profile is building a community and interacting with them. By being active with your followers and providing them with valuable blog content, you can enhance the engagement and interactions your page will get. For example, blog posts that feature giveaways or quizzes tend to boost brand loyalty and engagement rates. Some social media platforms, such as Facebook and YouTube, will reward pages that receive high follower interaction.
Doing this will also help provide you with relevant content ideas for your blog. By interacting with your community, you will know what it is your customer is looking for, what they’re talking about, and what information is relevant to them. You might even learn about other perspectives you hadn’t considered yet. Our advice? Always read the comments.
Don’t Sound Like An Ad
If there’s one thing people see way too much of online, it’s advertising. Many websites hammer users with ads non-stop, so the content you create shouldn’t feel like a sales pitch. People want to get something substantial from content instead of being sold something.
It’s possible to promote your brand without sounding like a salesperson. Ensure your brand values are tied to the content but remember to publish things people actually care about. Show people different ways of using your product or a rundown of the benefits your services provide.
You’ll also need to make an effort to raise your SEO, or Search Engine Optimization, ranking on popular search platforms like Google. Learn how blogging can help boost SEO in our last blog, and discover why finding the right keywords can make a huge difference getting your brand in front of the audience you want.
Find A Routine That Works For You
Frequent posting and SEO research are key when it comes to strategically sharing blog posts. However, keeping up with this fast pace may require you to come up with multiple blog topics and new, engaging copy in a short amount of time. That’s where we come in.
At Square 205, we specialize in creating and maintaining strategic social campaigns to help our clients achieve their goals. Whether that includes production planning, content creation, posting on all major platforms, or all the above, we’re here to set your brand up for success.
Call us at 940-323-2341 or contact us online today!