Whether you love, hate, or are completely indifferent, the time has come to say goodbye to Google’s Universal Analytics (UA). Google is replacing its long-standing platform with Google Analytics 4 (GA4) on July 1, 2023. If you struggle with change, you may feel like you’re being dragged into the new era of GA4 kicking and […]
Read MoreTag: SEO
First impressions matter. In just a few seconds, a potential customer will draw a conclusion about their experience with your business. Research has found that web design contributes to 94% of the first impression, so having a beautiful website is essential in developing a positive relationship with your customers. Once a user goes beyond their initial […]
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Brain surgery, rocket science, chemical engineering… search engine optimization? You know, just a list of the most complicated concepts known to man! Okay, that’s maybe a tad extreme, but Search Engine Optimization (or SEO) can still be a bit of a mystery. In this article, we lay out the most essential on-page SEO tips that […]
Read MoreFeb 15, 2021
The Benefits of Blogging, Pt. 1: How Blogging Can Help Boost Your Website’s SEO Ranking
You finally have your own website, but now it’s time to optimize it. In order to gain quality traffic and increase engagement with your website, there are a few important elements to first consider. A sleek design, good user experience, and digestible copywriting will always do wonders to increase performance and conversions from your website. […]
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Search Ads and AdWords and shopping carts, oh my! If you know your way around the internet, you’ve probably run into a fair share of these terms. But what do they mean? And what impact do they have on your business? Square 205 is here to lay it down in layman’s terms. At this point, […]
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Search engines answer questions. What is that question? It could be anything. Why is my dog ignoring me? Where is the closest pizza place? Or OH MY GOSH I FOUND SOMETHING ON MY ARM, IS THIS BENIGN? Whatever the question, Google’s goal is to connect people with the right answer. It can be difficult to […]
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Mommy blogs. Vegan blogs. Iguana owner blogs. Iguana-owning, vegan mommy blogs. There’s a blog for everything nowadays. The pressure to have one in your content marketing strategy can be overwhelming. If you’re a small business, you may be wondering why you would bother with writing a blog. This may ring even truer if you’re in […]
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Ever wondered if you’re missing out on Google’s search advertising features? It can be really discouraging to put so much effort into your branding and website and not receive the amount of traffic that you had hoped for all because your website it not being seen by the right people. Well, Google AdWords is here […]
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The day after Thanksgiving, shoppers were filled with turkey and ready to move forward with their post-food coma tradition: Black Friday shopping. In the past, people would leave home before dawn and wait in endless lines to get the best deals. Crowds, hecticness, and everything you would typically hate when shopping on a busy day, […]
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How do you convince someone to take action? Specifically, how do you ensure the action they take is the action you are pushing for? Design, photography, and video are crucial components for your marketing strategy, but they lack purpose without strong copy guiding the reader through a website, brochure, or sign. Copywriting is an essential […]
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With the holidays quickly approaching, many of us will head to our favorite online shopping websites to buy some if not all our gifts. We may even be tempted to click an ad for a new up and coming eCommerce site advertising a crazy good deal. The question though is, will a good deal keep […]
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An increasingly digital marketplace has left individuals and businesses looking for ways to keep up. If you don’t have experience with coding, the thought of building a website is daunting. Furthermore, keeping it up to date integrated with a content marketing campaign is darn near impossible. Having a custom website to fit your needs doesn’t […]
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What is a blog? Blogs are frequently updated online journals, news archives, or other articles based on specific topics. There are personal blogs, about the people who write them, kind of like online memoirs. What we’ll be focusing on however on blog development for business’s marketing use. These are blogs dedicated to a brand’s services, […]
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